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Maze attraction finds its way to new owner

By Jeannie Harris

RWC Tasmania has successfully negotiated the sale of 13 Bridge Street, Richmond, home to the popular tourism attraction, The Richmond Maze.

The unique freehold hospitality and tourism property has been acquired by an international buyer, following a competitive campaign that attracted significant interest from both local and offshore parties. The sale price remains confidential.

Positioned in the heart of Richmond, one of Tasmania’s most visited and photographed historic towns, the property is a rare and modern offering in the tourism space. Featuring a purpose-built restaurant and café, landscaped gardens, and two distinctive mazes, the site has become a landmark for both visitors and locals alike.

Trevor Fox, Partner at RWC Tasmania, said the result reflects continued demand for high-quality, experience-led properties in regional tourism markets.

“This is a truly unique freehold property, there’s simply nothing else like it in Tasmania, and very few comparables across the country. The location, the quality of the build, and the scale of the offering made it a compelling opportunity for buyers seeking a strategic tourism investment,” Mr Fox said.

The owners had made significant capital investments into the property prior to the sale, including the construction of a modern restaurant and café facility and the expansion of the maze experience. Their vision transformed the venue into a fully integrated hospitality and leisure destination, with strong branding and growing visitation numbers.

Tom Balcombe, also a Partner at RWC Tasmania, noted the depth of enquiry during the campaign.

“We saw strong interest from a wide range of buyer profiles, particularly from investors and operators who recognised the long-term growth in Tasmania’s tourism sector,” Mr Balcombe said. “The level of enquiry was extremely healthy, and in the end, the right buyer was one with a strong vision for the asset’s future.”

The Richmond Maze is considered a one-of-a-kind offering, with very few properties of this type and quality entering the market. Its sale highlights continued investor appetite for assets in lifestyle-driven locations, especially those offering immediate trading potential and future development upside.

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